Gallerist Talk: The Art of Pricing: A Gallerist’s Guide for Photographers

Date(s) - 03/27/2025
Time(s) - 6:30 pm - 8:00 pm

Location
Atlanta Photography Group


Join us for an exclusive talk with Spalding Nix, esteemed gallerist and founder of Spalding Nix Fine Art in Atlanta, as he shares expert insights into the often-challenging process of pricing photographic artwork.

Designed for photographers at all career stages, this workshop will explore critical pricing strategies, including understanding market value, editioning, pricing for galleries vs. direct sales, and positioning your work for long-term success. Spalding Nix will provide practical guidance on how to price with confidence, maintain profitability, and attract collectors while staying competitive in the evolving art market.

Don’t miss this opportunity to learn from a leading gallerist, ask questions, and gain valuable tools to navigate the business side of photography.

Who Should Attend?

Photographers looking to refine their pricing strategies, expand their market reach, and better understand the financial aspects of selling their work.

Spalding Nix

Atlanta native Spalding Nix has a long history in the Atlanta art world – interning at the Heath Gallery, working at Jackson Fine Art, and opening his eponymous gallery in 2003.  

At the University of Virginia, Spalding majored in both Art History and Studio Art.  After working at Jackson Fine Art, Spalding attended the University of Georgia’s School of Law specializing in Intellectual Property and International Law.

During his undergraduate and law school summers, Spalding worked at The National Gallery of Art on their Design and Development team and in the General Counsel’s Office of The Smithsonian in Washington, D.C.  After passing the Georgia Bar, Spalding worked for Sotheby’s in their Client Development group working closely with Sotheby’s Appraisal and Valuations Department.

In the fall of 2003, Spalding opened Spalding Nix Fine Art. The gallery highlights the best in Contemporary Art from abstract artists like Katherine Sandoz and Spencer Sloan to more traditional realists like Richard Thomas Scott and Heather Lancaster.  ARTS ATL’s Jerry Cullum described the gallery as a “mix of the elegantly conservative and the transgressively adventurous.”  The gallery takes advantage of multiple platforms from 1stdibs to Artsy to promote its artists.

In addition to dealing art, Spalding is an appraiser valuing personal property, art and antiques, who recently rediscovered a long lost John Singer Sargent watercolor of Venice and a forgotten Norman Rockwell study of Abraham Lincoln.  As an Accredited Member of the American Society of Appraisers, Mr. Nix provides valuation services for donation, estate, insurance, and litigation-related purposes.

As an art adviser, Spalding assists individual and corporate clients like the Fortune 500 company Printpack in navigating the Art World by offering confidential and objective advice in the acquisition or sale of fine and decorative art.  Spalding has assisted clients in private sales from original Picasso drawings to rare Josef Koudelka photographs.

Website: https://spaldingnixfineart.com

RSVP Required
Free for APG Members
$5 for Non-Members
Thursday, March 27, 2025
6:30pm-8:00pm ET
Both In-Person at the APG Gallery at Ansley Mall
And Virtually via Zoom

Previous Event
Reception/Open House: Choice 2025

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