Workshop: Introduction To Printing For Photographers

workshop, printing, Past
Date(s) - 04/13/2021 - 05/04/2021
Time(s) - 7:00 pm - 9:00 pm

Introduction to Printing For Photographers

As photographers, we all know the feeling of having an image on the screen that we captured, edited, and believed would make a stunning print. However, somewhere along the line, something went wrong. The print doesn’t have the same visual quality as our edited image or our expectations. The question is, why?

There’s more to printing than merely purchasing a printer and clicking the “print” button. That said, it also doesn’t have to be complicated, either. The act of printing begins long before the “print” button is selected; it starts with the initial capture, an understanding of color management, purposely processing, quality materials, and proper settings.

We devised a three-part workshop broken down to help you understand how to achieve your best prints possible, regardless of whether you are printing the images yourself or outsourcing. Please note that you do not need to own a printer to attend the workshop(s); you simply need the desire to learn how to achieve quality prints.

This workshop is sponsored by Epson – all registered participants will receive a sample package of Epson digital photographic paper.

Part 1:  Color Management / April 13

Despite what some photographers believe or have experienced, Color Management is not a foreign language. Color Management begins with setting up our cameras, viewing images on a monitor, and then output to a device, such as a printer. Part 1 will teach the nuances of Color Management and ensure that you understand what happens to your image’s color as it passes through the process. You’ll also understand why colors change and show you how to control what is happening.

Part 2: Your File / April 20

In part 2, we’ll take a look at how the different aspects of capturing and editing affect the final print quality, and of course, what you can do in these phases to achieve the desired result. Plus, you’ll see how to soft proof (i.e., preview) your image on the computer before printing to visualize how the image will print. This is also the perfect time to discuss the wide variety of paper choices available and finally sending the files to the printer with confidence.

Part 3:  Print Review / May 4

As artists, it’s essential to receive professional feedback. Part 3 is a good old-fashioned print review. This will allow you to have your image file and print reviewed and compared to understand where improvements might be made. As always, the goal is to achieve the highest quality results.

Workshop Dates: April 13, 20, May 4, 2021
This Workshop is ONLINE
Time: 7:00 – 9:00 pm
Workshop Fee: $155 APG members / Non-members: $175

Registration CLOSES – 2 hours before the class start time.

Register for Workshop: Introduction to Printing For Photographers
Members: $155
Non-Member: $175

Instructor: Joe Lavine

Joe Lavine is a photographer, educator, workshop instructor, and author focused on teaching and expression through imagery.  As a professional photographer, Joe has spent roughly thirty years capturing the essence of food. These years of focusing on the details, which involved frequent experimentation and problem-solving, have made him an expert in understanding his subjects, digital imaging, and creative lighting techniques. Joe’s clients include Coors, Betty Crocker, General Mills, Coca-Cola, Pillsbury, Coleman Foods, Yoplait Yogurt, McDonald’s, and Celestial Seasonings.

Joe has taught lighting and digital imaging at multiple universities. During his time as the Manager of Educational Services at Profoto traveled across the US, giving lectures on lighting and the world of professional photography. He began teaching Photoshop version two in 1991 and Lightroom soon after its release in 2007. Joe is an Adobe Community Professional, Adobe Certified Expert, and Epson’s Print Academy member. He is the author of multiple books on photography, including the 2019 release of Lighting for Photographers, An Introductory Guide to Professional Photography. Whether through teaching or writing, Joe’s goal is to provide people the tools to achieve their goals in photography.

His 2021 workshop, teaching, and lecture schedule include, The Academy of Arts University, Colorado Mountain College, Arapahoe Community College, Rocky Mountain School of Photography, Maine Media Workshops + College, Cal Poly State University, and the Atlanta Photography Group.


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