Time(s) - 7:00 pm - 8:30 pm
Know Your Value as an Artist: Understanding the Art Market and Leveraging your Niche
APG is thrilled to welcome back Rebecca Morgan, who will be teaching her highly sought-after workshop, “Know Your Value as an Artist: Understanding the Art Market and Leveraging Your Niche.” Understanding and recognizing your value as an artist is crucial for long-term success. This comprehensive 4-part workshop is designed to equip photographic artists with the necessary tools to define their niche, identify their target audiences, and effectively position their work within the art market.
Drawing from her extensive experience in the commercial gallery world, Rebecca will provide valuable insights into market trends, pricing strategies for specific target audiences, gallery structures, and various pricing models. Participants will gain invaluable knowledge on how to edition and price their photographs for the fine art market, along with best practices for managing editions and inventory.
As the former Gallery Director for Arnika Dawkins Gallery and currently serving as Art Project Manager with DAC Art Consulting, Rebecca brings a wealth of expertise to the table. She will also offer fresh insights on promoting and selling artwork beyond the traditional gallery setting, empowering artists to explore new avenues for showcasing their work and reaching wider audiences.
Don’t miss this exceptional opportunity to learn from Rebecca Morgan and discover the key strategies for understanding your value as an artist, navigating the art market, and leveraging your unique niche.
Rebecca Morgan is an Art Project Manager with DAC Art Consulting, an art consulting firm located in Midwest Atlanta. Her passion has been invested in the arts for over 10 years, as she began her career working in the gift shop of the High Museum of Art. After attending Auburn University, Rebecca gained experience in all facets of the art industry by working administratively for galleries, museums, art fairs, and photographers in Atlanta, New York, and Los Angeles. Rebecca is also the owner of her own photography business that focuses on lifestyle images of families, children, and couples. As a fine art and lifestyle photographer herself, she is a valuable resource to photographers and artists alike.
Workshop Title – Know Your Value as an Artist: Understanding the Art Market and Leveraging your Niche
Instructor’s Name – Rebecca Morgan
Date(s) – Tuesdays, September 12, 19, 26 & October 3, 2023
Time(s) – 7:00-8:30pm
Location – Online – Zoom
Workshop Fee – $150 member/$190 non-member